Can You Use Your Brand Name Before It’s Registered As A Trade Mark? Brand names can make or break your company. Should your brand be registered as a trade mark before using it in marketing material? A trade mark provides you with legal ownership of…
Can I Trade Mark a Slogan? A slogan can capture the entire identity of a brand in one memorable phrase. From Nike’s ‘Just Do It’ to McDonald’s ‘I’m Lovin’ It’, catchy slogans can immediately allow someone to identify a brand without them seeing a logo…
Trade Marks & Social Media: How Far Can You Go? The last thing you want to do is promote a post on Facebook or Instagram, only to find a nicely worded but threatening email waiting in your inbox, in regard to a breach of a…
A Big Welcome To Kings’ Newest Patent and Trade Marks Attorney – Melanie Serafini Kings has further expanded its patent and trade marks practice with the appointment of recently qualified patent and trade marks attorney, Melanie Serafini. Although she may only be recently qualified, Melanie…
Most Unseemly Trade Marks In History In 2019, the United States Supreme Court reversed a US law that prohibited people from trademarking anything deemed to be “immoral” or “scandalous,” ruling that the ban on “bad” words violated their constitution. Since then there has been a…
Kings Expands Its Patent Practice Kings is expanding its patent practice with the appointment of accomplished patent attorney, Jonathan Lewis. Jonathan’s expertise has been honed over many years as part of some of Brisbane’s premier IP practices, particularly in the preparation and prosecution of patent…
Difference Between A Design And A Patent Most people think that a design and a patent are the same things. This could not be further from the truth. Comparing a design to a patent would be like comparing apples to oranges (or comparing the Samsung…
Patenting During Downturns From 1929 to 1939, Australia, like other nations, suffered during the Great Depression. Australian unemployment reached a record high of around 30% in 1932. Fast forward about 90 years and Australia, like most of the world, is again facing the possibility of…
Like after other recent major events and disasters, trade mark applications are being filed in an attempt to profit from the recent COVID-19 virus outbreak. On the 19th of March 2020, a Brisbane-based individual filed a trade-mark application for COVID-19 for a wide range of services, including…
Innovation patents currently exist in parallel to standard patents and enable protection of inventions that do not necessarily meet the inventive step threshold for standard patents. They are also a quick and relatively inexpensive way of obtaining strong patent rights, as they are harder to…
