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Registered Designs.

A registered design protects the shape, configuration, pattern or ornamentation of a product – that is, what gives a product a unique appearance.

Kings Patent & Trade Marks Attorneys are experts in registering designs and trademarks, ensuring your design will be yours, and only yours.

A design registration protects the visual appearance of a product embodying a design, including its shape, pattern, ornamentation and/or configuration. The registration provides its owner with a legal right to exclude others from the unauthorised commercialisation of a design that is identical, or substantially similar, to the registration. 

Generally, any handmade or manufactured product embodying a design may be protected by a design registration, provided that the visual appearance is new and distinctive compared to that of previously known products. 

Important Information About Registered Designs

It is important to note that design registration protection is limited to the visual appearance of the product.  That is, it does not protect functional aspects of a product or process; if functional protection is required, this can only normally be achieved using the patent process.

On the other hand, a registered patent cannot protect changes in the form of improvements to the appearance of a product; this can only be achieved using the registered design process. That is why it is important to have both a registered design and a patent for the same product to protect designs, both from a functional and design standpoint.

We at Kings are experienced in the preparation and filing of design registration applications for clients both big and small as well as design registration advice, prosecution and portfolio management.  

Sandwich Press patent drawing | Kings Patent & Trade Marks Attorneys

Pictured: Breville have long protected their products using Registered Designs, including this sandwich press from the 1980s

Useful Links:

  • Obtaining design protection in Australia and/ or overseas; and
  • Australian design application process

If you would like more information around design protection for your brand, please contact us to arrange your free consultation.

Need more information in regards to Registered Designs? Contact Us Today

Our Experienced Team

Jack King-Scott | Director | Kings Patent & Trade Mark Attorneys

Jack King-Scott, PHD - Director

PATENT AND TRADE MARKS ATTORNEY (AUSTRALIA AND NEW ZEALAND)

Jack is a registered Australian and New Zealand patent attorney as well as a registered Australian trade marks attorney.

Clinton Priddle | Director | Kings Patent & Trade Mark Attorneys

Clinton Priddle - Director

PATENT AND TRADE MARKS ATTORNEY (AUSTRALIA AND NEW ZEALAND)

Clinton is a registered Australian and New Zealand patent attorney as well as a registered Australian trade marks attorney.

Jonathan Lewis | Kings Patent & Trade Mark Attorneys

Jonathan Lewis

PATENT AND TRADE MARKS ATTORNEY (AUSTRALIA AND NEW ZEALAND)

Jonathan is a registered Australian and New Zealand patent attorney as well as a registered Australian trade marks attorney.

Melanie Serafini | Kings Patent & Trade Mark Attorneys

Melanie Serafini

PATENT AND TRADE MARKS ATTORNEY (AUSTRALIA AND NEW ZEALAND)

Melanie is a registered Australian and New Zealand patent attorney as well as a registered Australian trade marks attorney.

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