Table of Contents Your brand’s unique identifiers are a simple way to connect with customers and grow your business. If those unique identifiers are copied, it can dilute your brand and damage consumer confidence. This can be prevented by registering a trade mark with IP…
It is typically very difficult, near impossible, to obtain registration for single letter trade marks unless they are heavily stylised. For example, some notable single letter trade marks that are heavily stylised and have proceeded to registration in Australia include: Australian Postal Corporation 480136 Toyota…
An objection raised by IP Australia under section 41 of the Trade Marks Act 1995 refers to an issue with the applied trade mark being capable of distinguishing the goods and services from the goods and services of others. An example of when a section…
Trade marks are some of the most important pieces of intellectual property you can own. Each trade mark represents a significant investment in development, goodwill and customer recognition. This makes them incredibly valuable to businesses of any size. Australia’s trade mark system provides robust protection…
Your business name is one of the most recognisable parts of your branding. Your name is front and centre in all your dealings, so it holds incredible power with your customers, competitors and industry. If you want to maximise the value of your business name…
As Easter has just been, you might be surprised to hear that anyone is still thinking of chocolate, let alone in the context of Intellectual Property. But aside from making excellent chocolates, chocolatiers such as Lindt, Guylian, and Cadbury have secured extensive IP rights associated…
Are Logos Protected by Copyright? Or Trade Marks? Branding items like logos are often the most valuable assets your business owns. These unique identifiers help customers distinguish your products and services, allowing you to build a reputation that has a tangible impact on your bottom…
Protecting your intellectual property within Australia is important, and that goes double when you’re operating internationally. Marketing your goods and services overseas is a major step forward for your organisation. However, it comes with new risks to your intellectual property, and it can lead to…
Virtual Marking – Say Good Bye To Innocent Infringement Generally speaking, in intellectual property (“IP”) infringement cases, damages are awarded to IP right owners as compensation for losses suffered as a result of IP right infringement by an infringing third party. However, in some instances…
Can You Use Your Brand Name Before It’s Registered As A Trade Mark? Brand names can make or break your company. Should your brand be registered as a trade mark before using it in marketing material? A trade mark provides you with legal ownership of…
