Australian trade marks are valid for up to 10 years from the date of filing. As one of the most important pieces of intellectual property you can own, it’s only natural to wonder how long your trade mark protection will last. Each trade mark represents…
Did you know Australia has 45 different classes of goods and services to check during a trade mark search? Checking all the trade mark categories can be overwhelming for first-time searches, but it’s important to make sure your brand doesn’t conflict with any existing rights. …
Your business name and logo are often the very first things people notice about you. They’re the handshake, the welcome mat, and the face of your hard work. They tell your story before you’ve even said a word. That’s why protecting them matters so much….
Trade Marks are a deceptively complex area of the law. The way trade marks are registered, used and enforced can lead to expensive clashes over intellectual property rights. In this article, we’ll highlight some famous Australian trade mark infringement cases from recent years, as well…
Table of Contents Your brand’s unique identifiers are a simple way to connect with customers and grow your business. If those unique identifiers are copied, it can dilute your brand and damage consumer confidence. This can be prevented by registering a trade mark with IP…
It is typically very difficult, near impossible, to obtain registration for single letter trade marks unless they are heavily stylised. For example, some notable single letter trade marks that are heavily stylised and have proceeded to registration in Australia include: Australian Postal Corporation 480136 Toyota…
An objection raised by IP Australia under section 41 of the Trade Marks Act 1995 refers to an issue with the applied trade mark being capable of distinguishing the goods and services from the goods and services of others. An example of when a Section…
Your business name is one of the most recognisable parts of your branding. Your name is front and centre in all your dealings, so it holds incredible power with your customers, competitors and industry. If you want to maximise the value of your business name…
As Easter has just been, you might be surprised to hear that anyone is still thinking of chocolate, let alone in the context of Intellectual Property. But aside from making excellent chocolates, chocolatiers such as Lindt, Guylian, and Cadbury have secured extensive IP rights associated…
A logo is one of a business’s most valuable assets. It helps customers spot your products among competitors, which can directly affect your profits. Your logo can be formally registered as a trade mark, giving you some unique benefits. However, even if you choose not…
