With 7.4 billion smartphones in use worldwide, these devices now account for roughly 87% of all mobile phone use. That’s a big audience, and if you want to take advantage of it, developing a smartphone or computer app is a great way to make an…
When asserting trade mark infringement under the Trade Marks Act, it is also common to assert breach of the Australian Consumer Law (ACL). In instances where an infringed trade mark is unregistered, an action may be bought solely under the ACL. Recently, the Pokémon Company…
Additive manufacturing, also known as 3D printing, has revolutionised the way people create customised products and component parts. However, this new technology has added a layer of murkiness when it comes to intellectual property (IP) rights, specifically certified design rights. In Australia, manufacturing objects using…
Your business name is one of the most recognisable parts of your branding. Your name is front and centre in all your dealings, so it holds incredible power with your customers, competitors and industry. If you want to maximise the value of your business name…
As Easter has just been, you might be surprised to hear that anyone is still thinking of chocolate, let alone in the context of Intellectual Property. But aside from making excellent chocolates, chocolatiers such as Lindt, Guylian, and Cadbury have secured extensive IP rights associated…
A logo is one of a business’s most valuable assets. It helps customers spot your products among competitors, which can directly affect your profits. Your logo can be formally registered as a trade mark, giving you some unique benefits. However, even if you choose not…
From automating mundane tasks to producing entirely new ideas, AI is shaping how we work, create, and think. With all these advancements come important questions, especially when it comes to intellectual property (IP) law. After all, how do we protect innovation in an age where…
Despite serving very different purposes, Apple watches and the Pokies have obtained similar IP protection for their Graphical User Interfaces (GUIs). GUIs refer to the point of human-computer interaction and communication, usually taking the form of a button appearing on a screen. Speaking of buttons, …
The simple answer is no, you aren’t legally required to use a patent attorney to file a patent in Australia. However, due to the complexity of patent law, most applicants choose to work with a registered patent attorney to improve their chances of approval and…
Protecting your intellectual property within Australia is important, and that goes double when you’re operating internationally. Marketing your goods and services overseas is a major step forward for your organisation. However, it comes with new risks to your intellectual property, and it can lead to…
